Improving CMC Functions and Productivity


  • Review and study Chapters 1 – 11 in the textbook (Harrison, 2016).
  • Review and study the PowerPoints posted in Blackboard, Materials and Resources.
  • Watch the video It’s Not Manipulation, It’s Strategic Communication at

Watch Video It’s Not Manipulation, It’s Strategic Communication | Keisha Brewer | TEDxGeorgetown


  • The video shows “communicating with purpose while showcasing value in order to achieve a goal: ”
    1. Identify the goal
    2. Understand your audience
    3. Communicate the Value
    4. Express the Need
  • Using the information, you learned from Individual Assignments 1 and 2, write a Memo to your supervisor to provide your strategic plan for Coastal Medical Center. Use strategic communication as shown in the video, see the four steps above.